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It is interesting to know – The use of consulting services

    Strategic Planning

    Strategic planning applies to long-term goals and activities of a company. The wording of the strategy (modus operandi) and clear-cut tools are the core of management and a key sign of good company management. Our task is to ensure the planning and implementation of the activities which would lead to the Client’s long-term successful operations.

    A consultant forms an image of organizational activities and managerial approaches aimed at achieving the Client’s tasks and objectives. This is an interdependent package of measures for the sake of strengthening the resilience and might of the Client in respect of his/her competitors. In fact, the organizational strategy is a set of decision-making rules the organization uses in its day-to-day operation by taking advantage of available resources and taking into account competitors’ possible actions.

    The expert broadens the Client’s horizons for strategic and crucial decisions to be taken as sensibly and fast as possible.

    Successful development concept

    The Client faces the task of successful development, expanding and diversifying his/her activities. Further steps are realized as an intention. Intuitively, the Client feels that this direction is likely to be a success.

    The conceptualization or forming a conceptual image means the translation of unclear mental images, which are later it turned into a definable concept.

    The consultants will provide for a clear and definite method of realizing the guiding idea and the nature of the Client’s business.

    For example, an architect, an engineer, an economist, a designer, a foreman or a bricklayer look at a building which is being designed and built by their joint efforts at a different angle. The position of each of them was predetermined by those production issues they have to resolve when doing their job. Consequently, the management of their activities will be based on completely different information “portraits” (conceptual schemes) of the building. However, it is clear that one should take into account other related aspects otherwise the building will not be built properly.

    Business planning

    Business planning is a consistent presentation of a project implementation plan, that is, those key business moments which, first, may be verified not only by professional economists but also by investors who take a decision what business to invest their money in; and, second, to persuade an investor or a partner that there are reasons for profitability of a business and participation in it.

The business plan is aimed at addressing key tasks:
study prospects for marketing channels to produce only what you can sell;
assess the cost efficiency to know potential profitability of a business;
to uncover stumbling blocks which may await a new business and come up with various initiatives to minimize risks;
to define the key criteria to assess the profitability of a business.

    A business plan contains evidence which helps convince an investor in the profitability of a business and determine the feasibility of a business idea as well predict risks.

    Business plans are decision-making tools. There is no fixed content for a business plan. Rather, the content and format of the business plan is determined by the goals and audience. A business plan represents all aspects of business planning process declaring vision and strategy alongside sub-plans to cover marketing, finance, operations, human resources as well as a legal plan, when required. A business plan is a summary of those disciplinary plans.

    A business plan suggests methods of growth, attaining a market position and getting investments and loans. A business plan may prevent you from making a mistake and even “warn” you against doing business on a certain market.

    Market Research

    Market research is synthesis of sociology and analysis, statistics and forecasts which focus on understanding the behavior, desires and preferences of consumers, competitors and markets. The task of an expert is to ensure that the Client understands the situation on the market and help select a development strategy.

    Market research is conducted for Clients who are at various stages of their business lifecycle – the initiation, development, pilot production and testing, industrial production and sale or diversification.

    A consultant will help the Client get a clear picture of the market and his/her position. Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision-making.

    Our task is to highlight a problem and give the Client recommendations to resolve it.


    Lobbying is the act of attempting to influence decisions made by officials in the government, most often legislators or members of regulatory agencies.

    Lobbying is done by many different types of people and organized groups, including individuals in the private sector, corporations, fellow legislators or government officials, or advocacy groups (interest groups).

    Professional lobbyists are people whose business is trying to influence legislation on behalf of a group or individual who hires them. Professional lobbyists are highly-qualified specialists who are able to gather necessary information, analyze it and draft relevant documents to persuade public agencies to make a decision in favor of the group they represent.

    We often work as intermediaries between interest groups and public officials thus affecting the rules of the game for market players.

    Promotional Event

    Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

    Today there are a lot of definitions of PR which reflect various concepts and viewpoints. Public relations are, according to Lawrence W. Long and Vincent Hazleton’s largely accepted definition,”a communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of achieving organizational goals”.

    This definition represents a modern theory according to which PR is something more that just maintaining a certain point of view.

    PR is a management function that establishes and maintains two-way, mutual relationships and communications between an organization and its publics and stakeholders (i. e. those who have a stake, such as employees, shareholders, etc.) that often determine their success or failure. PR management includes on-going research, analysis, planning and evaluation to understand, develop and nurture strategic relationships. PR is linked to such notions as advertising, campaigning. PR is not directly linked to such notions as manipulation or propaganda.

    For us, PR is a relationship built on mutual trust and awareness.

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